Randall’s Message

Randall Deer is a bit of an enigma: he runs a leading luxury travel company, yet his favourite holiday is camping. It’s easy to pick up from him that he loves being outdoors, whether it’s hiking in the Gold Coast Hinterland, mountain biking or spending the weekend at the beach with his family.

Randall D Golfing in Hawaii

He is charismatic, easy to relate to and funny, yet there is a contagious flame within him to keep moving forward, making headway and living up to the motto of My Holiday Centre, the parent brand offering these unbeatable holidays, is all about innovation. Five minutes with him easily stretches to forty-five, as he gets caught-up in the excitement of the next big opportunity and benchmark he’s set to achieve.

Randall is clear that his goal is to be an industry maker and to make a difference to the customers planning their holidays. He is passionate about avoiding “drip pricing”, or the practice of luring the public to call with an unreasonably low price they see in the paper, then selling everything from flights to transfers to day trips at additional costs. He believes in transparency with the packages offered, priding himself in the fact that the price advertised will be attainable 95% of the time. Holidays are delivered in a finished format which leaves nothing to chance, and because of the established relationships with airline, resort, and tour operator partners, travellers can be guaranteed the best value holidays even far into the future.

Everywhere! I know that sounds cliché, but I take 3 to 4 international holidays per year, usually with my family, and where we go largely depends on how everyone is feeling.

If I’m looking for somewhere chill where I can snorkel and hang out, I usually go to Fiji. I think with our new packages we will probably go to New Caledonia next, just for somewhere different.

If I want to have a really family-based holiday that’s more energetic, or a more sophisticated couples’ holiday, we’ll go to Hawaii and do some shopping, island-hopping and soaking up the sun.

High-end and high energy, we’ll probably go to Thailand. And if I’m looking for an oasis where we can just stay put and have the resort experience, we’ll go to Bali.

I will do multiple trips to multiple destinations every year. No matter where I want to go, we have a product for it. If we don’t, I figure out how to launch it as a new destination.

To be honest, sometimes I’m happiest just taking the family camping for the weekend. No fuss, just quality time in the outdoors. We live in such a beautiful part of the country that it’s important to appreciate what’s in our own backyard.

It really is a matter of being interested in the location for myself and my family. And this is what My Holiday Centre is about: to create a business around the holidays we take. I want us to show the customer the holidays they want before they even know they want it. I want us to be the ones introducing new destinations to our customers; I want us to be the ones who show our customers why they should visit these places.

The best example is New Caledonia – it’s the only cosmopolitan destination in the Pacific, and it’s only a 2.5 hour flight! I’d love to take [my wife] and leave on a Friday to come back on a Sunday if I didn’t have the luxury of staying longer.

I book my holidays on a whim based on what my family and I need, so if you show me something that’s already bundled and a one-stop shop for me, if I like it I’ll book it. That’s what I want us to offer to our clients: a one-stop visit where everything is thought about and researched, and because it’s been bundled we have the best value. Our value-adds aren’t there as a selling tool, they’re genuine inclusions based on what I want as a traveller. We offer resort credit at the Sheraton, for example, because no one likes to pay full resort prices for everything! So instead of passing those prices to our client, we give them credit to spend, exclusive to My Fiji guests. No one else can offer that; it’s one of the points of difference we offer.

We respect that this holiday is the dream of our clients. This is their dream holiday. We don’t book every resort in Fiji, and why not? Because they’re not all good. There are a few that we used to book and got negative feedback, so we don’t work with them anymore. It’s not because they don’t want to work with us, but I don’t want our customers going on holiday with the expectation of a 4 ½ star experience and receiving 3 star quality. That’s not how we work. We’ve tested all of our resorts; we send our families there.

I sent my mum on a holiday to Paradise Koh Yao (Phuket) for 9-nights, and she loved it. We get it at a great rate because we negotiate hard, but some people think that inexpensive equals cheap and won’t go there. I don’t understand why – it’s a beautiful place! Read the reviews on TripAdvisor or hop on expedia to see the average nightly rate compared to our package deal, and the savings and bonus value is obvious. We are genuine in saying that if we wouldn’t stay there ourselves, we don’t book the property.

We aren’t trying to be all things to all people, but we are great at working with the customers we have. We don’t leave anything to chance and we are concerned with the customer journey. Booking a holiday should be a fun, easy experience and we want to share that journey with our clients.

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